Sunny Worldwide Logistics Newcomers Marketing Training Sum-up Meeting

On the afternoon of May 22, 2021, the training course for new recruits of Sunny Worldwide Logistics on marketing was ended. This training is divided into four courses, and Mr.Zhang, a senior network marketer from Shanghai, will provide online training for everyone. A total of 5 new recruits participated in the training, from the business department to the operation department. Mr.Zhang gave a simple and clear explanation on marketing. Our new friends benefited a lot, and they kept several pages of notes just to learn as much as possible to be a better logistics service staff. At the sum-up meeting on the last day, the department's teaching supervisors also came to listen to the new staff's training thoughts. Everyone's absorption and benefit angles are different. Through sharing, they can learn from each other and make better use of in the future work.

The first one is from the sales department Revin, who summarized the content of these lessons quite comprehensively.

1.When chatting with customers, we need to be sensitive to customer needs and psychological emotions.We know what is important to customers,customers may only have a general idea about this logistics thing, but we can give them more practical and professional advice.

Since We are not the industry leader, we do not do education in the market,we just be ourselves.For over 20 years,our experience and professionalism have given us a continuous and upward ideal to work hard.

2.Segment the market, make a good positioning, and find our differentiated advantages.

Revin explained with his own example.Sunny Worldwide Logistics mainly focuses on the European and American markets. But among them, the Eastern European market is under potential demand.Revin digged into customers,finding out what customers want.And the result is Revin gained experience on serving Eastern European customers who require railway freight service and understand their needs better.

3.Apply self-media platform for output promotion.Our social media includes facebook,twitter,linkedin,youtube,tumblr,etc.Anyone who wants to know how we work has access to these platforms.

Well you know there is a saying in Chinese"What's learned from books is superficial after all.It's crucial to have it personally tested somehow".We practice according to theory,and prove theory through practice,then form new experience on working with customers.All we do is to offer better service.

The second person to share is Beira,the executive assistant.She briefly talked about some of the content she summarized from the course.

1.The Internet is virtual. Our staffs mostly use their real photos as social media profile photos to show customers that he is talking to a real person,because we believe that details are everything.

2.Periodical effectively communicate with customers,understand a consumption need in time,insight into their latent needs.We do this communication thing because we take every customer seriously,their needs are the base of our service.

Beira summed up her training gains in her own language, and looks forward to her being able to flexibly use the knowledge she has learned in her next work and transform it into her own experience.

The third person is Panda,from the sales department,who brings his sharing and related supplements.

1.We must establish a global view of network marketing.It is not easy to do business.There is no short path,only we are professional enough will set a good partnership with our partners.

2.We are here to help customers solve their problems.This core concept has already been in our mind.

Panda recorded the summary of his course study over the past few days. As a salesman, he may have more insights in communicating with customer.

Next is the thoughts and insights of another executive assistant,Eileen.

1.The slogan of the brand should represent its own unique selling point.The slogan of Sunny Worldwide Logistics is Taking care of the cargo more than the owner. It sums up the company's philosophy of caring about the goods and serving customers wholeheartedly.

2.Emphasize the demands of customers.What we have in mind when serving customers is the customer needs.

Eileen's summary revealed another veil of internet marketing,which is more detailed and specific.

The last is Polly from the operations department bringing her thoughts.

1.As an internet operator,we also need to combine the experience and stories of salesmen and customers to summarize what customers think when they need logistics service.

2.In future operation work, we will strive to digest industry-related knowledge, and we must have something in our mind to assure better working ability.

Polly's words are simple and direct,telling about her future work plan after learning marketing related knowledge,and we look forward to the follow-up results together.

Finally, the supervisors gave some suggestions after listening to the results shared by these newcomers.Their suggestions are really very valuable. They can't say these words without a few years of experience.

Michael:In the previous speech, everyone's focus is different. Panda and Revin pay more attention to communication with customers, Beira and Eileen pay more attention to customer service, and Polly is more emotional in the aspect of operation and promotion.This also shows that everyone's job responsibilities are different, and the methods they use are also diverse.There are a few points to focus on:

1.We have to learn a lot of things every day, we need to think by ourselves, find out the points that can be combined with our work, and resonate, just like the Eastern European market that Revin said.

2.The content of the email should be written with sincerity.

3.Professional knowledge is necessary.

Luna's sharing brings us her own interpretation:

1.We are not only suppliers,but also customers' partners.

2.The more we know about the customers' demands,the more accurately we could offer the suitable suggestions.

Blair also unreservedly outputs her experience to newcomers:

1.Service to the point.As a professional logistics staff, when we provide solutions to customers, we must explain why we should give him such suggestions. We consider the problem from the perspective of the customers.My customers trust me a lot for my service spirit,so every time they need a shipping service,they come to me right away.

2.Sometimes your email is your "face".

Grace also gave practical advice from her own perspective:

Reality,sincerity,loyalty,safety,efficiency,and service are the most important factors in our company.Doing business with these factors above is our responsibility.

This training course is a rare opportunity. Sunny Worldwide Logistics provides us with such training opportunities, the purpose is to let everyone absorb more knowledge and grow in their respective positions.As new comers,they know less about the work than others in the company.Thanks to the company and supervisors for support.At the end of the training, we have gained new ideas and new thoughts, opened up our horizons, and will be more professional in future work.