BNI（Business Network International）

 

[Sunny Worldwide Logistics’ Daily Log]

General Manager Alice attended the Shenzhen Dingfeng Chapter today.

Our General Manager Yang currently serves as the chapter’s treasurer.

5 November 2026, Shenzhen, China

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I. BNI（Business Network International）

Sunny Worldwide Logistics has been a member of the Shenzhen Dingfeng Chapter for seven years now.

The Shenzhen BNI（Business Network International） is a business referral network in Shenzhen. It is part of BNI, and its core principle is that only one company from each industry is admitted, with members referring clients to one another. The philosophy is ‘Give before you receive’ – you help others secure business first, and they will then help you in return. Dingfeng was established in 2012 and was the first BNI chapter in mainland China.

II. The Global Scale of BNI

As of 2026, BNI spans 78 countries and regions worldwide, with over 11,800 chapters and more than 355,000 members. Over the past year, members worldwide have made over 17.8 million referrals, resulting in business transactions worth more than 182.3 billion yuan. Therefore, Dingfeng’s global nature can be understood as follows: it serves as a local business calling card for Shenzhen, whilst connecting members to BNI’s global network. Once a company joins, there are genuine opportunities to engage with overseas members and seek cross-border collaboration; however, the actual outcomes depend on the frequency of participation and the degree of industry alignment. #bni #SunnyWorldwidelogistics #深圳鼎丰分会